Airbnb Cabin Website

Project Overview

Building a Digital Foundation for a Cozy Cabin Rental and Local Hay Brand

Hay & Hideaway is a cozy cabin rental and local hay sales brand based in Squaw Valley, California. The business needed a digital presence that could capture the feeling of a peaceful cabin escape while also supporting local search visibility, booking inquiries, and hay sales leads.

Smiley Studios helped create a complete digital foundation for the brand, including website design, SEO, Google Business Profile optimization, and CRM management.

The goal was to make Hay & Hideaway easier to find, easier to trust, and easier to contact.

Services Provided:

• Website Design

• SEO

• Google Business Profile Optimization

• CRM Management

Project Overview

Hay & Hideaway is a cozy cabin rental brand located in Squaw Valley, California. The property is positioned for couples, families, and adventure seekers looking for a peaceful mountain stay near iconic outdoor destinations like Sequoia National Park.

In addition to the cabin experience, the business also offers local hay sales, including pasture hay for sheep and cattle and alfalfa hay for horses. This created a unique challenge: the website needed to support both hospitality-driven bookings and local agricultural search intent.

The project focused on creating a website and local visibility system that could make both offers easy to understand, easy to find, and easy to inquire about.

The Challenge

Hay & Hideaway needed a digital presence that could serve two different customer journeys.

The first audience was travelers looking for a cozy cabin stay near Squaw Valley and Sequoia National Park. These visitors needed strong visuals, clear booking paths, location-based content, and trust-building details.

The second audience was local buyers searching for hay in the Squaw Valley area. These visitors needed direct product information, pricing clarity, hay type descriptions, and a simple way to call or inquire.

The challenge was to build a website that could support both sides of the business without making the brand feel scattered.

Key Goals

• Create a polished website that matched the cozy, premium feel of the cabin

• Improve SEO structure for cabin rental and local hay search terms

• Build clear service/product pages for both bookings and hay inquiries

• Strengthen local search visibility through Google Business Profile optimization

• Improve lead organization and follow-up through CRM management

• Make the website easy to navigate across desktop and mobile

Service Breakdown

A Clean, Experience-Driven Website for a Local Hospitality Brand

The website was designed to create an immediate sense of calm, comfort, and place. Hay & Hideaway’s brand experience depends heavily on emotion, so the website needed to feel warm, visual, and easy to explore.

The structure was built to help visitors quickly understand the property, browse the location, view key amenities, and move toward booking.

Website Design Deliverables

• Homepage layout and structure

• Cabin rental positioning

• Mobile-responsive page design

• Location-focused content sections

• Booking call-to-action placement

• Visual hierarchy for photos and amenities

• Trust-building sections

• Navigation structure

• Dedicated hay sales landing page

• Contact and inquiry pathways

SEO

Building Search Visibility Around Cabin Stays and Local Hay Sales

The SEO strategy focused on creating clear page intent across the website. Instead of treating every page as general brand content, each core page was structured around a specific search opportunity.

For the cabin side, the site needed to support terms related to cabin rentals, Squaw Valley stays, nearby attractions, and Sequoia National Park travel. For the hay sales side, the website needed to target local buyer intent around pasture hay, alfalfa hay, and hay for sale in Squaw Valley.

SEO Deliverables

• SEO page structure

• Keyword mapping

• Optimized page titles and meta descriptions

• Local SEO copywriting

• Service/product page optimization

• FAQ content structure

• Internal linking recommendations

• Blog topic direction

• Location-based content strategy

• Search-friendly URL recommendations

Google Business Profile Optimization

Strengthening Local Visibility on Google

For a local hospitality and agricultural business, the Google Business Profile plays a major role in discovery and trust. Customers may find the business through Google Search or Maps before they ever visit the website.

Smiley Studios supported the Google Business Profile by improving the way the business was presented locally, aligning the profile with the website, and making sure the core services and location signals were clear.

Google Business Profile Deliverables

• Profile audit

• Business description optimization

• Category and service review

• Location and service alignment

• Photo strategy recommendations

• Review strategy recommendations

• Website and GBP consistency review

• Local keyword alignment

CRM Management

Creating a Cleaner System for Inquiries and Follow-Up

Hay & Hideaway needed a simple way to manage interest from different lead types, including cabin guests, hay buyers, and general inquiries.

CRM management helped create a more organized backend process so leads could be captured, tracked, and followed up with more efficiently.

CRM Deliverables

• Lead management support

• Inquiry organization

• Contact tracking

• Booking inquiry workflow support

• Hay sales inquiry workflow support

• Follow-up process recommendations

• CRM cleanup and management

• Lead source organization